- following a particular account
- mentioning the account name in a tweet
- using a particular hashtag in a tweet
- retweeting a whole message
I expect we're about to see increased interest in Twitter competitions in the next few months (and the same could be said for Facebook promotions that are aimed at getting SEO benefit, though that's another post) - I hope these tips help you stay ahead of the pack and make sure you get as much SEO-bang-for-your-buck as possible.